Aritzia — Power Map

C-Level & Executive

CEO

Jennifer Wong

Chief Executive Officer

Ultimate decision maker. eCommerce 2.0 strategy — doubling eCommerce revenue by FY2027. Access gated through Chris Conrad. No direct engagement.

Exec Sponsor

Christopher Conrad

CIO

Executive escalation path. Google relationship through Nancy McConnell. AI strategy oversight. Alex Atzberger outreach planned (per 2/13 internal sync). Held in reserve as "CEO card."

CDO/CMO

Margot Johnson

Chief Digital/Marketing Officer

Content and marketing strategy alignment. No engagement signals in vault. Role in approval process unknown.

SVP & Budget Authority

Economic Buyer

Josh Lieberman

SVP eCommerce

RFP Sponsor. Executive approval authority. Rich (Optimizely) attempted outreach per 2/13 sync — no response signal in vault. Lauren reports to Josh.

Senior Stakeholder

Will Cashman

SVP Data

Andrew Storrs's boss. Data strategy oversight. No direct engagement signals. Adds approval layer above Andrew.

Budget Authority

Andrew Storrs

VP Data & Analytics Platform

GCP contract owner. Budget authority for platform spend. Interested in Marketplace transaction to burn down GCP commit. Reports to Will Cashman.

Architecture & Technical Gate

Architecture Council Lead

Zameer Andani

VP Engineering

Key decision gate. Architecture council has NOT yet convened (per 3/25 follow-up). Charlotte reconnecting with Zamir's team by ~3/31. Vendor selection happens here.

Champions & Implementation Team

Primary Champion

Lauren Rossow

Director, Optimization

Owns A/B testing, personalization, CX. Managed full RFP process. Strong advocate. Risk: Grace McCloyd departed — Lauren short-staffed, reduced advocacy bandwidth.

Technical Champion

Scott Keller ASSUMED

Director, eCommerce Technology

Lead technical evaluator. Contentful integration expertise. Carries credibility with architecture council. No direct advocacy signals in meeting notes.

Principal Architect

Cooper Watts ASSUMED

Principal Architect

Solution delivery and architecture. Sub-50ms performance requirements. POC sandbox evaluation completed. No direct meeting note signals.

Influencers & Stakeholders

Martech

William Voorhees

Sr Dir, Performance Marketing Tech

Analytics/martech alignment. No engagement signals.

Personalization

Christina McNally

Lead PM Customer

Personalization, loyalty, customer data. No engagement signals.

Procurement & Blockers

Procurement (New)

Charlotte Picq Vitaux

Procurement Lead · NYC (21st & 6th)

Replaced Sukai. Spread across many projects. Still ramping on this deal. Has best-and-final pricing. Completing commercial review. Declined to confirm competitive status.

Procurement (Previous)

Sukai

Previous Procurement Lead

Established best-and-final commitment (per 2/3 pricing call). No longer primary contact. Charlotte's predecessor.

Legal

[Not Identified]

Legal Counsel

Gap: New MSA required (2018 MSA outdated). DPA may need AI updates. Charlotte referenced parallel legal reviews. No named contact.

Security

[Not Identified]

IT/Security Reviewer

Gap: Charlotte referenced "security reviews" happening in parallel post-selection. No named contact or process details.

Signature Path

Budget

Andrew Storrs

VP Data & Analytics. GCP contract owner. Budget authority for platform spend.

Architecture

Zameer Andani

Council NOT yet convened. Key vendor selection gate. Charlotte to reconnect ~3/31.

IT / Security

Not identified

Charlotte: "security reviews in parallel." No named contact.

Legal

Not identified

New MSA required. DPA needs AI updates. Post-selection.

Procurement

Charlotte Picq Vitaux

Commercial review in progress. Best-and-final received.

Exec Sign-off

Josh Lieberman

SVP eCommerce → Chris Conrad (CIO) → Jennifer Wong (CEO)

Signature

Not identified

$1.28M TCV likely requires CIO or CFO signature

Informal Influence Network

Lauren Rossow → reports to → Josh Lieberman (SVP eCommerce) and works closely with Andrew Storrs on data platform. Two budget paths converge through Lauren.

Andrew Storrs → reports to → Will Cashman (SVP Data). Data strategy oversight adds another approval layer above budget authority.

Zameer Andani leads the architecture council — this is the vendor selection gate, not Josh or Andrew. Until Zamir convenes, no decision happens.

Chris Conrad (CIO) is the executive escalation path via Google partnership (Nancy McConnell). Alex Atzberger GCP outreach to Oliver Parker committed 2/13 — status unknown.

Charlotte Picq Vitaux replaced Sukai on procurement. ~2 month communication gap during handoff. Charlotte still ramping across multiple projects.

Grace McCloyd departed — Lauren is short-staffed. Internal advocacy momentum depends on Lauren's bandwidth. No replacement signal.

Partners & Optimizely Team

Google Cloud

Nancy McConnell

Director, Retail (Google)

Exec sponsorship through Chris Conrad pathway. #1 ISV partner.

Google Gemini

Oliver Parker

Gemini GTM Lead (Google)

Alex Atzberger outreach committed 2/13. New escalation path.

Google ISV

PJ Zargar

ISV Partnership Lead

Confirmed full support. GCP Marketplace transaction available.

AE (Account Owner)

Conor Leary

Opal Overlay Sales

Primary contact. Managing procurement re-engagement and NYC meeting.

Sales Leader

Rich

Conor's Manager

Josh Lieberman outreach. Procurement pricing call (2/3).

CEO

Alex Atzberger

Optimizely CEO

Chris Conrad escalation held in reserve. GCP outreach to Oliver Parker & Google account team.

Map Gaps

Who signs the contract?

$1.28M TCV requires identified signatory — likely CIO, CFO, or board level.

Ask Charlotte: "Who has signature authority for a contract of this size?"

Approval thresholds?

$1.28M TCV likely exceeds VP authority. Deal structure may need adjustment.

Surface during Charlotte's commercial review: "Are there specific dollar thresholds?"

Architecture council timeline?

Single biggest blocker — council hasn't convened. No visibility into timeline.

Charlotte reconnecting with Zamir by ~3/31. Follow up if no update.

IT/Security reviewer?

Charlotte referenced "security reviews in parallel" but no named contact.

Ask Charlotte or Lauren: "Who on security will review the vendor package?"

Legal counsel?

New MSA required. No named legal contact. DPA needs AI updates.

Will surface post-selection. Flag AI provisions proactively.

Competitor identity?

Price gap is #1 commercial risk. ABtasty vs. Statsig changes positioning.

Verify with Lauren at next interaction.

Google play status?

Alex Atzberger committed to GCP outreach in Feb. No follow-up signal.

Check with Alex or Rich on Oliver Parker / Google response.

Grace's replacement?

Lauren short-staffed. Internal advocacy depends on her bandwidth.

Monitor — if Lauren goes quiet, escalate through Josh Lieberman.