Logitech — Power Map

Executive & Economic Buyers

CDO — Economic Buyer

Eric Porres ASSUMED EB

Chief Digital Officer

Owns Logitech Concierge (internal AI agent across all data). AI strategy sits with him. Completely blocked — neither Vercel nor Optimizely have reached him through Deepa. Vercel exec outbound also failed. Deepa is trying to own the Concierge project herself — possible territorial dynamic where she doesn't want CDO involvement in her vendor evaluations.

Economic Buyer

Kevin Yip ASSUMED EB

Head of Global DTC Platform Strategy

Effective decision maker on Vercel spend — approved scope and budget (per Vercel partner intel, 2/21). Based in Irvine/San Jose. Not yet engaged by Optimizely. Caleb attempting LinkedIn outreach + office visit. Deepa blocks access. Deal now $162K, close 03-27. Likely cares about revenue impact ($6.86M Year 1), consolidation execution (LogitechG → Logitech.com), and experimentation program maturity.

Signatory

Francois Stettler ASSUMED

Contract Signatory (Logitech Europe S.A.)

Physical contract signer for Vercel deal. Based in Switzerland. Assumed similar signatory authority for vendor contracts of this size. Not confirmed for Optimizely deal. Ask during paper process: "Who signs vendor contracts for marketing technology?"

Champions (Actively Selling Internally)

Primary Champion / Gatekeeper

Deepa Shekhar

Director, Ecommerce & Digital Marketing

Controls all vendor relationships (Vercel, Optimizely). "Feeling pretty good" after Feb 12 onsite. POC readout completed 2/24 — 4/6 acceptance criteria met. Coordinating next steps. Interested in warehouse-native audience sync as Salesforce CDP replacement. Risk: Aggressively gatekeeps access to leadership — single-threaded after 4+ months. If she goes cold, no alternate path exists. Self-assembling website vision (Mastra AI on Vercel) could reduce perceived need for Optimizely. Her gatekeeping is deliberate, not incidental.

Technical Champion

Siddhant Agarwal

Engineer — POC Implementer & Lead

"Really happy" with progress (2/24). SDK v4.9 working at sub-79ms. v6 still broken. POC readout scored 4/6 criteria met. Driving entire POC. Positive: "this is exciting to me" (2/19). Wants the Optimizely-recommended implementation path, not just "make it work." Risk: ~15 min/week for POC. SvelteKit + SDK v6 Edge friction. 2 open acceptance criteria remain (route-change persistence, PDP-triggered banner). His positive readout to Deepa is the gate to everything.

Technical Evaluators

Engineer

Chetan Kumar Bezawada

Engineer — "Deepa's Right Hand"

Investigating SDK version differences between v4.9 and v6. Engaged in POC sessions. Jordan (Vercel) has some interaction. Likely influences Deepa's technical assessment. Address SDK version concerns with clear support commitment.

Engineer

Patrick Kirby

Engineer — POC Participant

Rejoined after 2.5 weeks out. Getting caught up on POC progress. Present in sessions but no recorded objections or advocacy. Low-priority stakeholder.

Blockers & Competitive Threats

Blocker — Process

AI Approval Process

Logitech AI Vendor Approval Committee

RFP mandates vendors complete AI Approval for AI features — directly impacts Opal. No visibility into process, timeline, or contacts. Eric Porres (CDO) likely owns AI governance but is blocked. Strategy: position Opal as "experiment governance" to potentially avoid triggering the process. Surface in next engagement: "What does the AI Approval process look like for a tool like Opal?"

Competitive Threat

Google Data Partnership

External — Forward-Deployed Engineering

Google approached Logitech with proprietary data + forward-deployed engineering to improve personalization (per Jordan, 2/21). Deepa was interested. Counter: position warehouse-native audience sync as owned-data alternative — "Your data, your warehouse, no third-party lock-in."

Competitive Threat

LaunchDarkly POC

Parallel Evaluation — Less Advanced

Parallel POC confirmed active but "less advanced." No AI/agentic layer, no governance — but strong developer-focused feature flagging. 4/6 POC score gives Optimizely the lead. Monitor for timeline shifts. Don't ask directly — it signals insecurity. Siddhant may volunteer competitive context.

Signature Path

Budget

Kevin Yip ASSUMED

Approved Vercel spend at similar level. Not yet engaged by Optimizely. Deepa blocks access. Deal now $162K, close 03-27. 16 days remaining.

IT / Security

Not identified

AI Approval process required per RFP. Status and requirements unknown. Could block Opal entirely. Must discover before 03-27 close.

Legal

Not identified

Contract entity: Logitech Europe S.A., Lausanne, Switzerland. European legal team likely involved. No MSA discussions started.

Procurement

Not identified

Swiss HQ procurement. Vercel deal signed by Stettler in Europe — likely similar path. No procurement contact identified.

Exec Sign-off

Eric Porres ASSUMED

CDO. Owns AI strategy. Completely blocked by Deepa. Vercel exec outbound also failed. Ask Deepa: "Does Eric need to be involved in the AI Approval process?"

Signature

Francois Stettler ASSUMED

Signed Vercel deal. Based in Switzerland. Assumed similar authority. Confirm: "Who signs vendor contracts for marketing technology?"

Approval Thresholds: Unknown — no threshold data confirmed. Kevin Yip approved Vercel spend (growing YoY for 3 years) but dollar thresholds not disclosed. VP-level pricing flexibility exists at ~$100K range (per 2/12 onsite prep). Deal is $162K — if Opal triggers AI Approval, a different (potentially slower) path may be required.

Informal Influence Network

Deepa Shekhar → gatekeeps access to → Kevin Yip and Eric Porres. Jordan Lillegard (Vercel) has been unable to get past her after 4 months of relationship-building (2/21). Single point of control for all vendor relationships. Her gatekeeping is deliberate — she wants to own the experimentation/AI narrative internally without CDO oversight.

Siddhant Agarwal → reports POC results to → Deepa Shekhar, who recommends to Jessica Vondrak and Kevin Yip. "Everything hinges on Siddhant's POC validation" (2/18). His positive 2/24 readout ("really happy") is the gate to commercial progression.

Chetan Kumar Bezawada is "Deepa's right hand" (per Jordan, 2/21). Likely influences her technical assessment. Jordan (Vercel) has some interaction with him. Address SDK v6 concerns with clear support commitment to neutralize this channel.

Eric Porres (CDO) owns AI strategy (Logitech Concierge) but is walled off. Deepa is trying to own the Concierge project herself — possible territorial dynamic where she doesn't want CDO involvement in her vendor evaluations. Completely blocked: Vercel exec outbound also failed.

Jessica Vondrak leads web strategy and is the business-side readout audience. Present at 2/24 POC readout. Peter Ten Eyck presented value analysis ($6.86M Year 1) to her at the readout. If she makes decisions at readout, she may be the operational EB. If she defers, Kevin Yip is confirmed.

Adobe Target trauma is the emotional center. Previous A/B testing tool caused net-negative revenue impact because business users created bad tests. Every evaluation criterion connects to "will this happen again?" Opal's governance story directly addresses this. Salesforce case study: +78% experiments, +9% win rate with 8 custom agents.

AI Governance / Committee Risk

High Risk — Unknown Process

AI governance committee exists? Yes — the RFP explicitly states "Vendors must complete the Logitech AI Approval process" for AI features. This directly impacts Opal inclusion.

Committee involvement required for this deal? Yes, if Opal is included. Requirements, timeline, and contacts are completely unknown as of 2026-03-11.

Strategy to avoid premature committee exposure: Position Opal as "experiment governance and quality assurance" rather than "AI agents." Lead with the platform deal (Feature Experimentation) and layer Opal in after the experimentation decision is made. If the AI Approval process is onerous, Opal could be a Phase 2 add-on rather than blocking the initial deal.

If unavoidable, key committee member to pre-brief: Eric Porres (CDO) likely owns AI governance, but Deepa blocks access. Discover the process through Siddhant or Deepa: "What does your AI Approval process involve? We want to get ahead of it." Must surface before 2026-03-27 close target.

Champion Readiness

Champion’s Review Format

Deepa presents recommendation to Jessica Vondrak (business sponsor) and Kevin Yip (budget). 2/24 POC readout with Jessica and Deepa completed — Siddhant presented acceptance criteria results, Peter Ten Eyck presented value analysis.

Business Case

Peter Ten Eyck (SVC) prepared value analysis: $6.86M Year 1 / $26.74M over 3 years. Presented at 2/24 readout to Jessica and Deepa (per 3/4 review — Deepa now has visibility). Deepa must be prepared to take the $6.86M Year 1 projection and Salesforce proof point to Kevin Yip.

Champion Can Articulate

✓ Problem ✓ Solution ✓ ROI (value analysis presented at readout) ☐ Timeline ☐ Risk Mitigation

Next gate is commercial conversation and EB (Kevin Yip) engagement. Prepare Deepa to take the $6.86M Year 1 projection and Salesforce proof point (+78% experiments, +9% win rate) to Kevin Yip.

Partners & Optimizely Team

Partner — Vercel

Jordan Lillegard

Vercel Partner Contact

Key intel source. 4+ months building Deepa relationship. Shared Kevin Yip budget authority intel (2/21). Back-channel for org intel and AI Approval process discovery. Leverage for Kevin Yip warm intro.

AE (Account Owner)

Caleb Ping

Account Executive

LinkedIn outreach to Kevin Yip. Attempting Logitech office visit (San Jose). VP-level pricing flexibility. Owns commercial conversation and paper process initiation.

Overlay

Conor Leary

Opal Specialist

Managing POC delivery, SE coordination. Use case prioritization and POC readout preparation. Resolving 2 open acceptance criteria. Executive 1-pager for Kevin Yip.

Strategy

Peter Ten Eyck

Value Consulting

Built value analysis: $6.86M Year 1, $26.74M over 3 years. Presented to Jessica and Deepa at 2/24 readout. Package for Kevin Yip consumption.

Chris Vafiadis

Solutions Architect

Technical POC support. Was gatekeeping other technical resources — Conor managing this going forward. Owns SDK v6 Edge fix escalation.

Map Gaps

Kevin Yip engagement

Assumed EB based on Vercel precedent. No Optimizely relationship. If he's not the right budget owner, we're targeting the wrong person.

Caleb visiting Logitech office (San Jose). LinkedIn outreach in progress. Leverage Jordan Lillegard (Vercel) for warm intro — Vercel has direct relationship. If Deepa won't facilitate, use Vercel intel to approach independently — risk antagonizing her.

AI Approval process requirements

RFP mandates it for AI features. Could block or delay Opal inclusion. No visibility into scope, timeline, or contacts.

Surface during next engagement with Deepa or Siddhant: "What does the AI Approval process look like for Opal?" Must discover before 03-27 close. Position Opal as "experiment governance" to potentially avoid triggering the process.

Eric Porres — CDO access

Owns AI strategy (Logitech Concierge). May need his buy-in for Opal. Completely walled off by Deepa.

After positive POC progression, ask Deepa: "Does Eric need to be involved in the AI Approval process?" If she says no, respect it. If yes, she'll have to facilitate.

Francois Stettler — signatory confirmation

Assumed from Vercel deal. Could be a different signatory for software/experimentation vs. infrastructure purchases.

Ask during paper process: "Who signs vendor contracts for marketing technology?"

LaunchDarkly POC status

Parallel POC exists but is "less advanced." If they close the gap, competitive pressure increases significantly.

Monitor for timeline shifts. Don't ask directly — it signals insecurity. Siddhant may volunteer competitive context.

Deal value & commercial structure

$162K confirmed per 3/4 review. No formal pricing discussion has occurred. FX + Opal bundle vs. separate line items unknown.

Initiate commercial conversation now — 03-27 close target with 16 days remaining. Caleb to lead pricing with VP-level flexibility. Paper process not started.

Jessica Vondrak's authority

RFP contact, web strategy lead, present at 2/24 POC readout. Unclear if she has budget authority or is a recommender to Kevin Yip.

Observe her role in next steps post-readout. If she drives decisions, she may be operational EB. If she defers, Kevin Yip confirmed.

Two open POC acceptance criteria

Route-change persistence (requires client SDK) and PDP-triggered banner (multiple solution paths) remain open after 2/24 readout.

Conor + SE team coordinate with Siddhant on dual-SDK approach for route-change stickiness (middleware + browser SDK). Target resolution week of 3/9. Must close gap before commercial conversation.

Logitech — Power Map

Business-Side Stakeholders

Signature Path

Informal Influence Network

AI Governance / Committee Risk

Champion Readiness

Partners & Optimizely Team

Map Gaps